.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in financial backing each year, have brought up nearly $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That stagnation results from market concentration, heightened regulative tensions, and also economic uncertainties.ADWEEK talked with 5 VCs who continue to purchase adtech firms, regardless of these difficulties, about what they are seeking and also what they stay away from. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations and industry-specific regions including linked television.